According to the National Center for Missing and Exploited Children an average of 2,185 children are reported missing every day in the United States. The U.S. Department of Justice recorded 797,500 such reports for the last year studied. A large percentage of that alarming number are due to poor child identification techniques utilized by parents. Relying on a child's memory to recall vital information simply isn't enough, and that method is useless if the child is unable to respond. iD can be easily attached to a child's backpack, beltloop, zipper-pull, or tied into their shoelaces to provide immediate information when needed.